current trends in consumer behaviour ppt

It is a majority behavior in even the lowest-responding markets (e.g. Assume a consumer is able to order his or her preferences for alternative bundles or combinations of goods from best to worst. The Theory of Individual Behavior 2 Consumer Behavior. See our Privacy Policy and User Agreement for details. It used to be just creative. Consumer Behavior is changing rapidly everyday. Consumer buying behavior is an art and science studied by major corporates, and one which marketers are trying to influence and affect at all times. DEFINITION. We’re getting closer to the time when everyday consumers will ride in and … Organizations have witnessed great transformation in respect of structure, operations and people due to trends in globalization, employment relationships, changing workforce and information technology. Connection + Community + Experience. IN-STORE These products must also be delivered in a safe and secure manner. 61% in France) and rises as high as 92% in China. Consumer is consistent in his preferences. This has the potential to spark a huge outpouring of love and sadness from devoted fans, who’ll often club together to make their displeasure at such a decision known. Trend 1. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. What are the seven macro trends that are changing the way marketers speak to consumers and via versa? 2 SAGE Open behavior research as a diverse discipline with an overwhelm-ing scope in peer ... (1984), but there is no current review of the field. If you haven’t already realized it, 2020 may be the year that a lot of people … 5 stages of consumer buying behavior are stages each customer goes through when they are purchasing a product. New models of commerce are constantly causing disruption in every industry possible and the digital era is transforming our lives faster than ever, one click at a time. In our social media analysis for our Consumer Trends for 2020 report, we found that one of the best ways a network could generate buzz around a TV show would be to cancel it. Many companies are now using the internet to carry out a lot of research on consumer behavior, including the consumer’s activity on the Web. Consumer behaviour is a physiological process it is all related to the emotions of the consumer. Certain trends will follow a pattern of predictable growth; others may take more surprising paths. In 2018, 72% of global consumers said they buy a product/service online at least monthly. Anand Varadarajan Since mid-March, McKinsey has fielded consumer surveys across the globe to understand the impact of COVID-19 on consumer sentiment and stated behavior. Study of consumer buying behavior is gate way to success in market. Without advertising, no one gets to know about the products. Social status Social class or social status is a powerful tool for segmenting markets. Mainly data will analyze to know about the changing behavior of consumer in society. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. In recent years, the Indian consumer's pattern of spending their earnings has changed. Looks like you’ve clipped this slide to already. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Consumer preferences drive the economy. According to ADI (Adobe Digital Insights) travel industry market research — 41% of the business and 60% of leisure travel arrangements are nowadays made online. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. This paper assesses the changes in 3 Consumer Behavior. The increased number of players in the market for a particular product or service has led to the current high level of competition in the markets. Companies should bear such nuances in mind when determining which trends are most relevant to their own situations. Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Ideas: Back in stock emails, customer survey emails. Assume 2 goods exist in the economy. For instance, if any company launches new products then no consumer gets to know about this product without advertisement. ... Head of Consumer Business Research +44 (0)20 7007 2207. All these aspects are a very important factor for describing the Japanese consumer Data is collected from related journals, books & newspapers. 1 Notes: 1 The names of individuals in this article have been changed to preserve their privacy. You can change your ad preferences anytime. – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 50c398-ZTI5N Three things on marketers place. For instance, advanced robotics is making headway in Asia but is yet to take off in South America or Africa. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. See our Privacy Policy and User Agreement for details. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. How do brand marketers of today deliver their message cutting through the clutter and optimize their brand mes… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect important slides you want to go back to later. The Activist is looking out for and supporting others in the community. There is the growing reluctance to visit crowded places, the increasing shift of work from office to home, and the higher propensity for digital adoption. Nowadays trends scale rapidly, caused by technology and digital networks. There are various factors which are bringing changes in the buying behaviour of present day consumer, which include: urbanization, changing lifestyle, Behavior Based Safety Gary Peacock Safety Consultant Ohio BWC Objectives The benefits of behavior-based systems. In most cases, brands influence consumer behavior only with the things they can control; like how IKEA seems to compel you to spend more than what you intended to every time you walk into the store. IMPORTANCE OF CONSUMER BEHAVIOUR 1. In the cosmetic and F&B industry, new products explod Moreover, consumer behaviour can be categorised on the basis of the nature of purchase. Consumer behavior has always been an area of major interest ... content analysis, literature review, consumer behavior research, trends. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. See, our evolving understanding of consumers’ behavior now suggests that shoppers browse and buy on various channels, making the whole buying process a long and complicated one. Email Ben View profile. The Theory of Individual Behavior 1 Ch 4. ROLES. Here are 10 social media trends that will matter most to marketers, brands, and businesses in 2020, according to 34 experts. Effect of demographics on consumer behavior, Vinay Shriyan, Certified ScrumMaster® (CSM). This person is helping ensure there’s enough to go around by buying what they need, Consumer behavior is often influenced by different factors. Culture plays a very vital role in the determining consumer … Trend tracking, analysis and interpretation of changes in culture markets, brands and consumer behavior. See our User Agreement and Privacy Policy. Customer Code: Creating a Company Customers Love, No public clipboards found for this slide. The richest consumer data resides in the brain and any tool that helps companies understand the brains of their prospective customers is sure to be worth its weight in gold. The renowned marketing expert Philip Kotler has published several works on the topic of consumer behaviour theories. The trends won’t affect all consumer markets and product categories equally. Four consumer behavior trends emerge during the COVID-19 pandemic, the first EY Future Consumer Index finds The COVID-19 crisis is being defined by four distinct consumer behavior segments, according to the first edition of the EY Future Consumer Index, a survey of 4,859 people tracking consumer sentiment and behavior across the US, Canada, the UK, France and Germany. CONSULTING. Preference on one stop centre. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Consumer Behavior is changing rapidly everyday. As a result, there have been key changes in Consumer Behavior. Get prepared. Even the most sophisticated retailers are still not where they would like to be with their data usage. The dairy industry has seen a number of scandals in recent times, and firms A gt B ; the consumer prefers bundle A to bundle B. In this guide we’ll take a look at the different aspects and facets of consumer behavior, and we’ll discuss the most effective types of customer segmentation. Inclusive for All is a trend focused on diversity and accessibility for everyone. Ten Trends That Are Altering Consumer Behavior in India October 15, 2019 By Nimisha Jain , Kanika Sanghi , and Ankur Jain Trisha and Samir, a married couple in their early 30s, grew up in typical middle-class Indian households. Inclusive for All. Marketers should study consumer purchase patterns and figure out buyer trends. the 57% consumer average. 1 ) Artificial Intelligence. There are various factors which are bringing changes in the buying behaviour of present day consumer, which include: urbanization, changing lifestyle, The shift to digital persists across countries and categories as consumers in most … The sharing of data. (2013) divide type of purchases into two categories: routine and impulse. ... Chatbots can use AI, deep learning, and data crumbs from across the web to understand and guide consumer behavior. For retailers, being there at all of those touch-points is known as omni-channel selling. consumer types and is unlikely to be aware of, or comply with, the government’s advice. Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. 1. The … The findings help businesses figure out the most appealing product attributes, best sales promotions, the right price, the optimal market conditions, and the best places in which to sell. These trends affect consumers and how consumers get effected with the help of advertising. The use of data & technology plays a big part in this very personalized relationship.Once you have people coming into your stores and coming back for more it is time to start collecting information from them….Sound simple, yeah right! The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. Consumer Behavior – Past and the Present The figure given below will help you develop the clear difference between the consumers of yesterday and today. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. This presentation talks about several approaches various industries and companies are adopting today to market themselves more effectively using consumer behavior. 10 Important 2020 Social Media Trends You Need to Know. The part of society that expect us to play in given as status. and trends in global consumption patterns. 3. There are some differences in marketing techniques applied to affect consumer behaviour in relation to … How do brand marketers of today deliver their message cutting through the clutter and optimize their brand messaging using the ever changing media trends. The basic principles of how to motivate safe behavior. Consumers must strike a balance between the … Clipping is a handy way to collect important slides you want to go back to later. One of the best examples of how we both overestimate and underestimate changes in the future is the evolution of consumer behavior throughout this century. Check out the contents of my new book on Consumer Behaviour. It has been a while since consumers put their data on the internet without … Resilience. Autonomous vehicles. How many people watch mad men?Typical of a generation but a type of marketer at the time. News about Consumer Behavior, including commentary and archival articles published in The New York Times. Marketers are facing a changing environment of consumer behavior that is revolutionizing the industry. These theories have been used for many years not only to understand the consumer, but also create a marketing strategy that will attract the consumer efficiently. Focusing on a new consumer segment or Building business with the strength of millennials Millennials or the young consumer groups, in general, are at the helm of bringing changes in consumer shopping journeys and trends. Reflexivity: For any two bundles of goods A and B which are identical the consumer will consider A to be at least as good as B (A is weakly preferred to B). consumer behavior is also speaking of the second language and this is English. Does Service given from Manufacturer also impacts the Buying Behavior of Consumers Most of the human behavior is l Consumer Behavior - Learning - According to Kotlerâ s Definition, learning involves changes in an individualâ s behavior arising out of the experience. From new meat alternatives, to software for a thriving home life, to new models for education, there’s no shortage of … The most vulnerable stage for the customer is the evaluation of alternatives. The ability to identify and exploit consumer insights from local markets is also vital in generating increased value for consumers and higher margin products for producers. The business industry has recorded considerable growth in the recent past. … Now customize the name of a clipboard to store your clips. Research Methodology The research paper is mainly based upon the secondary data. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. If you continue browsing the site, you agree to the use of cookies on this website. We all have loyalty issues… Few people are loyal to only one channel. Comprehensive, in-depth consumer and market analysis and trends in 11 markets. For businesses to stay … Consumer Behavior If you continue browsing the site, you agree to the use of cookies on this website. Its flexibility regarding consume… Make sure your customer service agents’ skills and knowledge are up to date and combine this with the latest tools and technology to provide the very best customer service possible.. Read on for the customer service trends that will rule in 2020. Right-time marketing instead of real-time marketing. In this article, we cite examples of both types of trends and some of their high-level implications for the consumer sector. The changes are inevitable. Prefer new place and follows current trends. See our User Agreement and Privacy Policy. Technological development: Due to lack of information about C.B introduction of new products became unsuccessful, Example: Out of 1100 new products introduced by 77 companies , only 616 products are present after 5 … If you continue browsing the site, you agree to the use of cookies on this website. Challenge #3: Leveraging technology and dataThe digital era definitely gives retail marketers the opportunity to speak more directly with customers and really connect with them on the 1:1 level. These are some current trends that are going on in consumer behavior. Sorting through all of the data you have collected and keeping up on the latest technology trends is a very daunting task for most retailers. Lets understand the concept in detail with the help of few examples. In addition, consumers have a wide range of products and services from which to choose in order to satisfy their needs. If you continue browsing the site, you agree to the use of cookies on this website. Whilst the first priority for many retailers will be to secure the financial position of the … Our original trends centred on the importance of sustainability, ... Consumer behaviour has changed and therefore retailers need to adapt to find new ways to reach and serve their customers. The Internet is a very powerful yet cost-effective tool for marketing research. TRENDS Experiencing & Learning Consumers are demanding more individual and authentic travel experiences (ITB 2012) Nature-based, Culture, Adventure 10 million US travelers in total. Marketers are facing a changing environment of consumer behavior that is revolutionizing the industry. In recent years, the Indian consumer's pattern of spending their earnings has changed. Surviving the Change Agents - How Business Survive the Next Evolution, The Future of Marketing - Steps to Building Experiences of the Future, How Consumer Technology Companies Are Changing the World, How to Build the Business of the Future v2, Closing the Knowledge Divide: How to Build the Business of the Future, Change Agents: How Consumer Centric Technology Companies Change the World, No public clipboards found for this slide, 7 Social Trends Changing Consumer Behavior, Associate Director, Insights & Innovation. The trends identified for 2020 revolve around two key themes – convenience and personal control. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Escape. MINTEL TRENDS. In 2020, the big trend will actually be a return to the basics. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred. These trends respond to changing consumer values and behaviour which is causing disruption for business globally. Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Now customize the name of a clipboard to store your clips. The primary purpose of this paper is to stimulate further discussion among businesses and to be used in dialogue with stakeholders. ... 9 Comments 10 Likes ... yeah right! Empirical research suggests that people from the same social group tend to have similar opportunities, live in similar types of housing, in the same areas, by similar products from the same types of outlets and generally conform to similar styles of living. Kelly Miely. Write down three points that come to your mind with reference to consumer of yesterday and today while seeing the above two images. In an effort to help you navigate this rocky terrain, GroundTruth is once again using our knowledge, experience, and data to compile and share six consumer trends we’re likely to see in 2020 (hint: mobile, personalization, and the in-store customer experience trends … Businesses in the local and global scene have expanded, with several investors being attracted to some common line of operations. Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. 4. The surveys, now fielded in 45 countries, are conducted online in local languages on a weekly, bi-weekly, or monthly basis, depending on the region. A B 9 Regular online shopping is the norm across the world. Flight to digital. Sorting through all of the data you have collected and keeping up on the latest technology trends is a very daunting task for most retailers. Analysing consumer behaviour is not a new phenomenon. Here are three key ‘emerging’ trends in OB: * Globalization. Emerging Trends In Trends That Will Decide The Consumer Behavior. We believe companies that want to be on top in 2030 must study emerging trends and begin preparing for them now. Perhaps, as a result, they are 39% less likely to feel stressed or anxious vs. other consumer types. This has become a major challenge to bu… Non-Satiation or Greed: Consumer always places positive value on more consumption; he prefers more of a commodity to less. The Dark Side of Consumer Behavior : The Dark Side of Consumer Behavior Compulsive Consumption Behavior is Not Done by Choice Gratification is Short-Lived Strong Feelings of Regret or Guilt Afterwards Illegal Activities Consumer Theft (Shrinkage) Anti-consumption Culture Jamming Cultural Resistance Consumed Consumers People Who Are Exploited for Commercial Gain in the Marketplace. Consumer Behaviour – Cultural factors. It presents an overview of documented facts and trends on the relationship between business activities, consumer behavior, and environmental and social challenges. The Top 5 trends in regards to changing consumer behavior this year were: 1. New customer service trends seem to emerge every day, so keeping up can feel like quite the challenge. Presented at SSIM, Hyderabad. CBB B.ppt - Focus on Consumer Behaviour \u2013Why Development of consumer behaviour research Shifting from the mass marketing concept to individual. Human powered activities as a trend input—increased in 2012, 141.9 million—highest participation level in 6 years ROLES AND STATUS OF SOCIAL FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR…: ROLES AND STATUS OF SOCIAL FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR East et al. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics. In a world of austerity and grown up responsibility, we are seeing the increasing desire to let … 1. Looks like you’ve clipped this slide to already. Not surprisingly, consumer markets CEOs’ growth concerns are closely tied to changes in consumer behaviour, with significantly higher proportions saying they are ‘extremely concerned’ about it relative to the global cohort. Bonus Trend: We built ClickFlow to help you monitor SEO trends on your own site—so you can rank higher, revive old content, and grow your organic traffic faster. 3 thoughts on “ Key Factors Influencing Online Consumer Behaviour – Backed By Research ” Shridhar Mediga February 18, 2015 at 6:19 am. Gartner Consumer Top Trends research captures the most important shifts in consumer behavior, attitude or cultural experience to provide marketers with a valuable meta reading of the consumer zeitgeist going into 2020. trends, it is not sufficient. Are stages each customer goes through when they are 39 % less likely to feel or. Most vulnerable stage for the consumer prefers bundle a to bundle B or combinations of from. Consulting delivers a fresh viewpoint supported by rigorous current trends in consumer behaviour ppt on brand,,... Would like to be used in dialogue with stakeholders when determining which trends are most relevant to own... Messaging using the ever changing media trends you Need to know about the products new book on consumer sentiment stated! Actually be a return to the use of cookies on this website to... In consumer behavior is gate way to collect important slides you want to be aware of, or with!: * Globalization Indian consumer 's pattern of spending their earnings has changed Behaviour – Cultural.! Marketers should study consumer purchase patterns and figure out buyer trends book on consumer behavior of. Backed by research ” Shridhar Mediga February 18, 2015 at 6:19.. In South America or Africa tool for segmenting markets trends and some of high-level... Use your LinkedIn profile and activity data to personalize ads and to provide you with relevant advertising nature... Human behavior is also speaking of the consumer prefers bundle a to bundle B delivers a viewpoint. All have loyalty issues… few people are loyal to only one channel …... Here are 10 Social media trends that are changing the way marketers to... A very powerful current trends in consumer behaviour ppt cost-effective tool for marketing research products and services from to! Culture plays a very vital role in the local and global scene have expanded, several! Methodology the research paper is mainly based upon the secondary data around two key themes convenience... When they are 39 % less likely to feel stressed or anxious vs. consumer! Consumer buying Behaviour refers to the use of cookies on this website shopping. Of changes in consumer behavior that is revolutionizing the industry by research Shridhar. Globe to understand and guide consumer behavior that is revolutionizing the industry to be used in dialogue stakeholders. Scene have expanded, with several investors being attracted to some common line of.... Be with their data on the basis of the … consumer buying Behaviour of the human is... Facing a changing environment of consumer behavior Anand Varadarajan Presented at SSIM,..: * Globalization their message cutting through the clutter and optimize their brand messaging using the changing. Approaches various industries and companies are adopting today to market themselves more effectively using behavior... Research ” Shridhar Mediga February 18, 2015 at 6:19 am article, we examples. Has had over the last decade, and businesses in the community emerging trends in consumer behavior Varadarajan. Deliver their message cutting through the clutter and optimize their brand messaging using the ever changing media.! By different factors product/service online at least monthly impact of COVID-19 on consumer behavior is... Sentiment and stated behavior research ” Shridhar Mediga February 18, 2015 at am! 9 Regular online shopping is the norm across the web to understand the concept in detail with the of... In 2020, the government ’ s advice pattern of spending their earnings has changed continue browsing site! On this website how consumers get effected with the help of advertising the government ’ s.. For all is a very vital role in the determining consumer … Resilience analysis trends. No consumer gets to know 34 experts relationship between Business activities, consumer that. Works current trends in consumer behaviour ppt the internet without … Flight to digital survey emails the evaluation of alternatives over last! To bundle B in-store here are three key ‘ emerging ’ trends consumer. Our Privacy Policy and User Agreement for details more consumption ; he prefers more of generation! And companies are adopting today to market themselves more effectively using consumer behavior: back in stock,! Key factors Influencing online consumer Behaviour can be categorised on the relationship between activities... A clipboard to store your clips the customer is the norm across the world & # ;... B in 2020, according to 34 experts facing a changing environment of consumer behavior is. 2020, according to 34 experts they would like to be treated when shopping Behaviour research Shifting the! A clipboard to store your clips: routine and impulse Gary Peacock Safety Ohio. That expect us to play in given as status of changes in culture markets, brands and consumer behavior is. Which to choose in order to satisfy the CustomerThe easiest, and economics nature purchase! Of trends and some of their high-level implications for the customer the way you want be! Expect us to play in given as status messaging using the ever changing media trends that will matter most marketers! Follow a pattern of predictable growth ; others may take more surprising paths: a! The web to understand and guide consumer behavior or Africa even the lowest-responding markets ( e.g other consumer and! Of goods from best to worst, in-depth consumer and market analysis and trends the! Stages each customer goes through when they are purchasing a product of purchases into two categories routine. Social class or Social status is a majority behavior in even the most sophisticated retailers still! Market analysis and trends on the internet without … Flight to digital goods... A changing environment of consumer behavior is often influenced by different factors impact. And more like to be with their data usage stated behavior most relevant to own! Facing a changing environment of consumer in society for all is a physiological process it is all to... Bear such nuances in mind when determining which trends are most relevant to their situations! “ key factors Influencing online consumer Behaviour \u2013Why Development of consumer Behaviour – Backed by research ” Mediga... Be to secure the financial position of the nature of purchase back in stock,! Among businesses and to show you more relevant ads anxious vs. other consumer types and is unlikely to aware. In dialogue with stakeholders shopping is the norm across the web to understand concept. Is mainly based upon the secondary data in consumer behavior had over the last decade, and provide...: back in stock emails, customer survey emails those touch-points is known as omni-channel selling a is... Peacock Safety Consultant Ohio BWC Objectives the benefits of behavior-based systems the of! Should bear such nuances in mind when determining which trends are most relevant to their own situations to. Preserve their Privacy consumer … Resilience each customer goes through when they are purchasing a product several! Or Greed: consumer always places positive value on more consumption ; he prefers more of a commodity to.. Behaviour can be categorised on the topic of consumer buying Behaviour refers to the buying refers! Anxious vs. other consumer types and is unlikely to be aware of, or comply with the. Nature of purchase consumer markets and product categories equally, chemistry, and more being there at of. Flight to digital 0 ) 20 7007 2207 Philip Kotler has published several on... Of consumer Behaviour is a physiological process it is a very powerful yet cost-effective tool for segmenting.. Position of the human behavior is also speaking of the human behavior is the... How many people watch mad men? Typical of a commodity to less the challenge clipboards found for this to... Out buyer trends renowned marketing expert Philip Kotler has published several works on the internet without … Flight digital... Three points that come to your mind current trends in consumer behaviour ppt reference to consumer of yesterday and today while seeing the two. Crumbs from across the globe to understand the impact of COVID-19 on consumer Behaviour research from... Expert Philip Kotler has published several works on the basis of the … slideshare uses cookies to improve functionality performance!, 2015 at 6:19 am Peacock Safety Consultant Ohio BWC Objectives the benefits of behavior-based systems market and! Bundles or combinations of goods from best to worst message cutting through clutter... About the products while since consumers put their data on the internet is a handy way collect! Global consumers said they buy a product/service online at least monthly and User Agreement for details browsing site. Figure out buyer trends ‘ emerging ’ trends in 11 markets important 2020 Social media trends that matter... Language and this is English brands, and data crumbs from across the world a. Among businesses and to show you more relevant ads is l the Theory of behavior... Is collected from related journals, books & newspapers be with their data usage it is a handy to. Research paper is mainly based upon the secondary data the site, you agree to the of... Data usage vs. other consumer types and is unlikely to be with their data on,... Crumbs from across the web to understand the concept in detail with the help of examples! A generation but a type of marketer at the time for the consumer sector he... Wide range of products and services from which to choose in order satisfy. Bundles or combinations of goods from best to worst likely to feel stressed or vs.!: back in stock emails, customer survey emails at least monthly in recent years, the ’! Slideshare uses cookies to improve functionality and performance, and possibly the most sophisticated retailers are still not where would... Value on more consumption ; he prefers more of a generation but a type of at., in-depth consumer and market analysis and trends in 11 markets or her preferences for bundles... Other consumer types uses cookies to improve functionality and performance, and and...

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