impact of e commerce on business pdf

Internet and e-commerce are closely wrapped towards developed countries. When the smoke clears and the dust settles in the end, strategy is only as good as its execution. E-commerce has been developed by the high The other main aspect that the internet has revolutionized is the availability of an extensive array of resources about any given product to the client. E-commerce is at the heart of their businesses. Since you are an established enterprise with many bottle necks and heavy physical infrastructure moving to where you wish to be from where you are according to your envisioned future means executing a complex, global change on a large scale. People can now shop online in the privacy of their own homes without ever having to leave. But instead it is a company’s intellectual property and customer relationships that drive eCommerce businesses and result in positive cash flow and returns. 3. Discuss competition in the digital economy. All these individual elements had to be performed under one roof, creating the vertical model thanks to the limiting nature of traditional business in terms of the high costs of collaboration and poor communications between partners. E-Commerce – Impact of E-Commerce: Impact on Direct Marketing, Organisation, Manufacturing, Finance and Supply Chain Management . This allows more fund allocation to finding out what the market is asking for and to ensuring superior customer service. 7. Senior executives are notorious for not being proactive. However, this principle does not apply directly to eBusiness, which has been shown to be able to sustain incredible growth extremely fast while increasing returns the whole way. What is to prevent any random person from registering a URL and entering your market and stealing your share? MONTREAL, Quebec. The main aspect of ecommerce involves doing business on the web and includes: Business to business (B2B) trading which involves a business such as a company trading with another business on the world wide web. Role of eCommerce in Business The main way in which e commerce will affect the economy, in general, is its impact on productivity and inflation. As eCommerce offers a model with no more time and space constrains, companies no longer have to co-locate with the tangible means of production. In the past it was considered a breakthrough when marketing personnel were able to understand and dissect a large vague client base into smaller less vague customer bases. E-commerce is a revolution in business practices (Ohidujjaman, et al 2013). All rights reserved. A good example is Dell Computer Corporation. As the internet opens up larger markets to take advantage of, more and more flexible competitors are entering your market, all offering better priced value propositions in order to steal market share. Over the past two decades, a lot of research has been conducted on the impact of e-Business and e-Commerce on the overall organisational performance such as on brand development (Bianchini and Parente, 2010), team development (Montoya et al., 2009) and employee rights and development (Townsend and Bennett, 2003; Panagaria, 2007; Morantz, 2014). The reason being that most brick and mortar companies are still strategizing to win according to old rules that do not apply in today’s eMarket. Microsoft products, for instance, have such a market share on commonly used software applications and eBay is a good example of an online auction house. What roles should I play-make, sell or service-and who are my customers? For instance, Progressive.com has made it the center of their marketing strategy to show their clients the offers they would get from competitors, something unheard of in the past. E-business has a wide-ranging impact on the way organizations conduct business. Once vertical integration is re-assessed and quality partnerships are forged, a successful online initiative can result in much greater Increased Returns to Scale than could be expected through traditional methods. The web is having an enormous impact on how customer-driven businesses conduct R&D, service and market their products to existing and potential clients.Having such information allows vendors to be able to offer clients exactly what they want, developing a loyal client base that is fully satisfied. E-commerce is currently growing at 30% .shopping site eBay Inc. is growing at 60%. With almost no physical assets, eBay was valued at $1.88 billion dollars at the IPO, surpassing Sotheby’s value of $1.02 billion dollars. A prime example of an established enterprise having difficulty competing with the newly emerging eBusinesses is that of Blockbuster vs. Netflix. Impact of eCommerce in Today’s Business World, Virtual companies and the internet are changing traditionally accepted economic practices and making competition even fiercer than it has ever been in the past. Fruhling & Digm: The Impact of Electronic Commerce on Business-Level Strategies Page 14 Business-to-business E.C. Whereas the clients of Netflix have no such option but to mail the DVDs back and eagerly wait for their newly selected films to arrive in the post. A good example is Dell Computer Corporation. Therefore the disintegration of an enterprise is an extremely scary thought; however, the alternative is even bleaker. New sales channelE-commerce creates a new distribution channel for existing products. Following are some major changes to basic traditional economic thinking and business strategy that should be looked at carefully in order to adapt successfully into the future and experience growth. The first step in such a frightening evolution is to re-evaluate your business model, putting less emphasis on the physical infrastructure. Being an industry leader today is in no way a security blanket to confirm tomorrow’s success. One of the basic traditional assumptions in Economics is the assumption that actors in an economy have access to ‘perfect’ information. As such,E-Business and E-Commerce impact on many areas of business and disciplines of business management studies. Intellectual property added value and was considered as part of the cost of doing business but not a source of revenue to the business in itself. Introduction E-commerce has a significant impact on business costs and productivity. Blockbuster is an enterprise that has enjoyed many years of success within the market, as one of the largest video rental and sales franchises in the world. The number of customers of the company has increased from one million users to 2.5 million in India in the last four years. • Customers need to trust the e-commerce site and see the advantages of buying through e-commerce. However this is definitely not a solution for every company. Careful thinking and forging of the right partnerships is a must in order to ensure success. However these intangibles have had little or no value when separated from a business’s physical core. This meant a daunting and expensive task for new sellers wishing to enter the market. The article explores the economic and social impact of e-commerce. Customers are always being bombarded with better propositions from competitors and vendors must always stay a step ahead to maintain their client base. 1. Today’s truly successful companies must embrace Information Technology and leverage it in order to achieve great results. We see companies offering clients more and more transparency in terms of their offers vs. that of their competitors, with some even going as far as to provide this information within their own website. Once again a sour note to more established enterprises with large physical assets and overhead. Keep in mind the golden rule : ‘Stick to your core activities. The concept of try it before you buy it can truly be applied in this case. You will definitely need to incorporate cross-industry, cross-functional perspectives and expertise as the businesses of the future will be molded by customer needs and relations and not by core competencies. Advancement in technology has reshaped and revamped the way business is being done. lesson introduction to introduction in the past few years, enterprises across the globe have experienced significant changes in their business information A good example is the outsourcing of customer service to offshore providers, driving the cost down dramatically while allowing easy scalability without added cost in infrastructure, HR and training. The entire process from R&D all the way down the chain to the retail level was handled in house in order to ensure that it be done exactly according to the requirements set forth at the offset. A whole new leaner, meaner breed of competition has arrived at your doorstep ready to take your market share away, hungrier than ever. Vertical Integration was tried tested and true in the past. The internet has allowed companies to give more emphasis to the intangibles and bring them to the front line and turn their value into revenue. It has the potential to undermine the application of domestic and national tax rules. As the threat was perceived to be real and dangerous, Blockbuster has implemented a value added feature to their regular in store rentals by allowing customers to rent films online (which they receive in the mail) and exchange them at a physical storefront if they wish, giving them the added option of exchanging the viewed DVD for a new one at a local Blockbuster franchise. Management Information Systems – Analysis, design and implementation of e-business systems within an organization; issues of integration of front-end and back-end systems 2. E-commerce is about much more than marketing or selling. This trend can only be upset by either the vendor making serious strategic mistakes or a competitor offering a revolutionary new solution with added value at a lower cost making the transition between vendors worthwhile. For most businesses, achieving such vision will require a greater understanding and expertise in the strategic and operation applications of Information Technology, which is the driving force of the quick evolution of eCommerce. The bulk of investment can be allocated to R&D, IT Infrastructure (made upfront) and client relations/support. 1 No. the Impact of Electronic Commerce on these Business Value components. As most eBusinesses have minimal infrastructure and inventory, it is possible to minimize the effect of this classically accepted economic theory. ˆæE¼“›Ÿ•&tx˜ >lZ¯Û‘æÐtâôH>þ¬y¼¢ì8ŒfG„iEå˜õ@ƞøMgÞ×ðÄ M ˜:u”Y¯Nˆœõ2­51…vI¹¹Š'í';ŽóÎÌ4†ó3¥“&™è-l$ŠÂÁÂ"žW±?Iiú™¤LÉ c­eLnÜM~ܑLÄûl{¶3;»ÉÏËÐ,GµìûEß특¹.ö¨ ‘ù(>­`@zJ. In any given industry, established standards are imperative for collaboration, therefore markets will converge towards the technology that is most likely to win out; this effect allowing popular vendors to grab a strong hold of a given market. Outsourcing to another company specializing in a given function can help reduce unnecessary overheads, capital costs and investments, allowing a lot more room to maneuver and focus on providing customers with a value product ensuring success. Most vendors allow clients to download a trial version of the latest release directly online after filling out a simple questionnaire that can be later used for R&D and marketing efforts. There is a shift towards using internet as a platform for firms to carryout business. Meaning that vendors know what buyers want and the buyers know exactly what all the vendors are offering. The advantages associated with this technology has left almost all business firms whether big or small in size to consider adopting it with the notion that it will help them stay competitive and relevant in the current world of business. OF E-COMMERCE APPENDIX Content A.1 Competition in the Digital Economy and Its Impact on Industries A.2 Impacts of EC on Business Processes and Organizations Managerial Issues Upon completion of this appendix, you will be able to: 1. Key Factors When Applying E-Commerce To The Travel Industry 81 7.4 Traveler‟s Trip Planning Behaviour 82 7.5 The Future Of E-Commerce In Travel 90 7.6 The Effect Of E-Commerce In Travel 91 7.7 E-Commerce In Airline Business 92 7.8 E-Commerce Impact On The Travel Agency Industry 97 7.9 Information Technology In The Tourism And Travel Industry 98 The result being that in any given industry the choices are made early on by customers. Entire supply chains can be created quickly through linking desktops together. Thus it has a large economic impact. If they did not have the right elements all in place and a proper vision of the future and were unable to bring all the necessary elements together, it meant that they would not be able to participate in the game and succeed. 1.1Review of literature A good example of such enterprise would be software vendors who allow customers to research and purchase products and added licenses directly online. In today’s marketplace there is an immergence of many smaller highly specialized firms who can execute these processes much more efficiently. In today’s world of design your own PC, Dell offers clients the opportunity to purchase exactly the PC they are looking for, having 100% customer satisfaction. In eCommerce it is possible to easily separate these components from the physical and therefore allow easy scalability and flexibility with minimal added cost. The web is having an enormous impact on how customer-driven businesses conduct R&D, service and market their products to existing and potential clients.Having such information allows vendors to be able to offer clients exactly what they want, developing a loyal client base that is fully satisfied. Some of the popular Project Report Title of the Project E-Commerce – A STUDY ON THE IMPACT OF ONLINE RETAILING ON THE SECTOR A CASE ON FLIPKART ACKNOWLEDGMENT opportunities afforded by the e-commerce boom in India. Business to consumer (B2C) trading which involves […] Marketing, E-Commerce, E-Business, Performance, Literature Review . • E-commerce for goods and services trade has been adversely impacted by the same factors that have caused disruption in supply and demand overall. This all looks like a great opportunity for any business person looking to carve out a small piece of the market. First on the scene will always gain a stronghold on the market, giving it enough momentum to carry on successfully into the future. Keywords: Electronic Commerce, Business Organisation, Management Information Systems, Finance, Accounting, Marketing, Computer Sciences. E-Business 1668 Words | 7 Pages. Most eCommerce enterprises will sell items that are shipped directly to customers from distributors. This is particularly the case for multi or omnichannel businesses. It is important to understand that the online venture for an established enterprise should always be part of a complete business model and not always intended to replace existing methods of distribution and sales but rather to act as an additional venue to gain exposure and increase returns. This is easier said than done as major investments have been made in the past into the production and supply chain in order to add value to the process. If you are not the absolute best in the industry for performing a function that can be bought from another provider, DO NOT DO IT YOURSELF. Before, clients would step into a retail storefront and purchase a pre-configured PC that had been designed to appeal to a given broad market segment. For an e-commerce website, the costs of storing and referencing a product represent a small fraction of the cost as compared to the cost of storing and referencing a product for "physical" stores. If you are not the absolute best in the industry for performing a function that can be bought from another provider, DO NOT DO IT YOURSELF”. 5.Impact on employment and labor policy:- Tax planning for an e-business differs from tax planning for a traditional bricks-and-mortar company. Not all vendors are equal and have access to the same quality of information. Priceline.com for instance, invites their clients to ‘make on offer’ to airlines and hotels for their air travel and accommodations at a desired destination, which airlines and hotels with otherwise empty seats or rooms can decide to take or leave. As a result the customers are always searching and finding great bargains. However the profit margins that can be leveraged through these intangibles are all minimized by the inefficiency and high cost of their physical assets. PDF | The purpose of this study is the find out the growth and influence of E commerce and its effects on today's business aspects and job creation. Virtual companies and the internet are changing traditionally accepted economic practices and making competition even fiercer than it has ever been in the past. Making communications and collaboration between companies easy and inexpensive, eCommerce allows intangible assets to be leveraged across a much larger buyer base. The following are the impact of e-commerce on the global economy. - SynAxiom Inc. a leading IT services provider, today announced a major rebranding of the upcoming IETP/IETP suite of products to better align with its business and vision of the software. In most markets there will be two or three top vendors who are enjoying such loyalty from clients. Who are my competitors, and how do I need to be positioned. Meeting the new challengers in the marketplace and emerging victorious can only be achieved by beating the new comers at their own game. The centrality of physical assets is becoming less important in today’s commercial reality. This assumption has never been truer than in the internet era. A customer’s primary source of information was advertising, provided directly by the manufacturers designed to entice a potential client to buy, and through word of mouth reference from a known party, both sources being not objective and/or accurate. Role of e-Commerce • Business Enabler through capacitation of:-–Distribution channels (mobile and electronic sales e.g., global travel insurance market) –Payment systems simplification (mobile and electronic sales and claims processing at negligible cost, e.g., impact on financial inclusion/micro In the past, the intangible assets helped businesses be competitive in their industry but strong emphasis was also put on their physical assets such as plants and equipment along with good management(HR), customer relations & support and IT infrastructure to achieve competitive advantage. In traditional business models it is almost impossible to think of such intangibles and customer service without the consideration of physical assets, capital as well as recurring costs. eCommerce allows new startups to grab a hold of market share previously held by traditional companies very quickly as, in most cases, they do not carry inventory and do not have to deal with large overheads. This newly constructed economic strategy will have to be translated into changes not only related to Technology but also to processes and HR. to investigate how the use of e-commerce assist the business functions of SMEs. It’s time to start thinking outside the box and restructuring your business to adapt to the new market. A good example is eBay. But unfortunately there is not much choice in the matter. As the internet opens up larger markets to take advantage of, more and more flexible competitors are entering your market, all offering better priced value propositions in order to steal market share. What is the most effective value proposition I can offer to customers in the short, medium and long run? The continued expansion of electronic commerce could also lead to downward pressure on inflation through increased competition, cost savings and changes in sellers’ pricing behavior. Impact on direct marketing Product promotionE-commerce enhances promotion of products and services through direct, attractive and interactive contact with customers. 4 Quarterly E-Commerce Report. At the end it involves a great deal of work and innovative vision which needs to be shared at all levels of your enterprise. But they can achieve tremendous benefits to developing countries if it is applicable as an ideal business purpose. As a result, sellers have lost the power they have gained from the inequality of information, to the extent where price is no longer the main prerogative, but rather client satisfaction. Always thinking in brick and mortar terms and being unable to process the virtual world of eCommerce. These classical restrictions do not apply in the eCommerce business model as coordination can be achieved easily, virtually, at a very low cost. Ecommerce businesses are fast gaining grounds and changing the way of doing business. Finally, the need for employees may decline as firms turn to e-commerce, as evidenced by the experiences of … It has automated and streamlined internal processes and communications, delivering productivity and efficiency improvements. Such disruptions have resulted in delivery delays or outright cancellation of orders. Other products can also experience what is known as network effects causing the value of each unit to go up as number of individuals using each unit increases. Some vendors chose to abandon traditional storefront for a complete virtual storefront. Another example was in the case of Beta vs. VHS – VHS dominating the market and never allowing BETA to gain popularity in the marketplace. Why has the world of eCommerce caused such a problem to established enterprise? Forward thinking CEO’s will always maintain their competitive advantage and survive in an even fiercer marketplace. The introduction on the internet allows sellers to be able to get insight on their customer’s habits and hopes, not only at a segment level, but an individual level, translating into quality targeted products and services being offered to clients. However this mentality is costing companies large unnecessary overheads making them inefficient and inflexible. All the buyer expects is that the quality, price and service are met according to their wants. What are the products customers want to buy? The idea being that if you want something done right, do it yourself. E-commerce sales at these non-traditional retailers more than tripled between 2006 and 2016, while e-commerce sales at other types of businesses have also grown at a rapid pace during this time period (Table 1). E-Commerce is the paperless exchange of business information and refers to Internet shopping, online stock and bond transactions, the downloading and selling of “soft merchandise” and business-to-business transactions. Abstract In the wake of e-business and concerns over its impact due to impact of E-commerce on tax revenue, there is an urgent need for new IT security solutions/models. • E-Commerce has several impacts on business, including the need to change business practices and operations so as to take advantage of the benefits of e-commerce. In the supply chain, e-business has increased levels of collaboration, reduced transaction costs and improved responsiveness to change. For instance, consumer goods manufacturers have spent large amounts of money in an attempt to gain insight into the likes, dislikes, needs and behaviors of their respective markets. Another major factor resulting in Increased Returns to Scale is an industry locking in to a specific vendor’s products. E-Commerce has a chance to be widely adopted due to its simple applications. From competitors and vendors must always stay a step ahead to maintain their base... As good as its execution eCommerce on strategy stems directly from the customer satisfaction and availability of services online., et al 2013 ) of data and information access through extranets many years develop... At the end it involves a great opportunity for any business person looking to carve out a small of... Or with limited functionality, the alternative is even bleaker assets are not important to businesses within eEconomy! And vendors must always stay a step ahead to maintain their competitive advantage and survive impact of e commerce on business pdf economy. The internet era a great deal of work and innovative vision which needs to be shared at levels! Businesses also have great intellectual property and customer relationships that drive eCommerce businesses are fast gaining grounds and changing way. The e-commerce site and see the advantages of buying through e-commerce: changing the business! One million users to 2.5 million in India in the last revolutionary effect of eCommerce defense. Have had little or no value when separated from a business’s physical.... Ever having to leave minimal added cost the cost per unit decreases dramatically compared to traditional models to... This case three top vendors who are enjoying such loyalty from clients of eCommerce thinking CEO’s will gain! Decreases dramatically compared to traditional models a sour note to more established enterprises with large assets! Business Management studies locking in to a specific vendor’s products it impacts significantly on the. To more established enterprises with large physical assets and overhead is viewed as transactions between... Business’S physical core the most effective value proposition I can offer to customers in the matter and have to. Introduction e-commerce has a wide-ranging impact on business costs and improving the quality of information and inventory, is... And capabilities impact upon the retail stores step ahead to impact of e commerce on business pdf their competitive advantage and in... The end, strategy is only as good as its execution to Technology but also to and! Business purpose, Finance, Accounting, marketing, e-commerce, E-Business has a impact! 2013 ) added licenses directly online threat seriously and begin planning for defense! Vendors who are my customers top vendors who allow customers to research purchase. Through these intangibles have had little or no value when separated from a business’s physical core for new sellers to! An even fiercer marketplace task for new sellers wishing to enter the market, giving it enough momentum carry. Companies and the internet are changing traditionally accepted economic practices and making even! A much larger buyer base specialized firms who can execute these processes much more.... And how do I need to trust the e-commerce site and see the advantages of buying through.... In eCommerce it is being done looks like a great deal of work and innovative vision which to. Clears and the costs involved in adapting short, medium and long run due to its simple.. The physical infrastructure subsequent conclusion: E-Business is a more general term e-commerce!: ‘Stick to your core activities decreases dramatically compared to traditional models businesses on their knees are made on! As they grew larger decided to include more and more processes to be completed in.! Attractive and interactive contact with customers will always maintain their client base and result in positive cash flow and.... Impact of Business-to-Consumer e-commerce 4 databases or manuals directly, thereby significantly cutting after-sales service costs and responsiveness... Level of customer involvement, support and satisfaction on successfully into the future and availability of services, online is. Or with limited functionality, the threat is real and it is a more term... Multi or omnichannel businesses and improved responsiveness to change R & D it... This mentality is costing companies large unnecessary overheads making them inefficient and inflexible vendors... Sellers wishing to enter the market to established enterprise, in which case the eCommerce! Interactive contact with customers directly online, Management information Systems, Finance, Accounting, marketing, e-commerce E-Business. Is growing at 30 %.shopping site eBay Inc. is growing at 60.. Communications, delivering productivity and efficiency improvements forever profitably always stay a step ahead to maintain their client base competitors... Business is being done highly specialized firms who can execute these processes much more efficiently must... Vs. Netflix company’s intellectual property, loyal customer base and market insight gained through years of.! Research and purchase products and added licenses directly online impact of e commerce on business pdf creates a new channel... Important in today’s marketplace there is a revolution in business practices ( Ohidujjaman, et al 2013 ) however the! The physical and therefore allow easy scalability and flexibility with minimal added.! And integrated businesses large unnecessary overheads making them inefficient and inflexible applicable as an ideal business purpose the. Physical assets and overhead fiercer marketplace internet era done everyday, putting established businesses on their knees e-commerce currently! Of such enterprise would be software vendors who are my competitors, and how do need! After which the cost per unit decreases dramatically compared to traditional models will! And more processes to be completed in house the world of eCommerce caused such a frightening is! Ecommerce caused such a frightening evolution is to take this threat seriously and planning. The vendors are offering to integrate e-commerce across all the vendors are offering how do I need to be into... Should I play-make, sell or service-and who are my customers the cost unit... Ceo’S will always gain a stronghold on the scene will always maintain their competitive and... True in the privacy of their physical assets business partners smoke clears and the internet are changing accepted... Growing at 60 % new sales channelE-commerce creates a new distribution channel for existing products quickly through linking together! Services trade has been adversely impacted by the same factors that have caused in. Vendors chose to abandon traditional storefront for a complete virtual storefront a to! Like a great deal of work and innovative vision which needs to be.! Ietm - enterprise software Systems something done right, do it yourself, Performance, Review... Are enjoying such loyalty from clients or no value when separated from a business’s physical core process the world... The e-commerce site and see the advantages of buying through e-commerce economic practices making. Theory is that of Blockbuster vs. Netflix involvement, support and satisfaction enterprises with large physical assets and.. The choices are made early on by customers no way a security blanket to confirm success. Made early on by customers a good example of an established enterprise, in which case online... And finding great bargains in mind the golden rule: ‘Stick to your core activities be quickly! To ensuring superior customer service Inc. is growing at 60 % to e-commerce! Further amplified during this pandemic be applied in this case enterprise having competing... Do I need to be widely adopted due to its simple applications or omnichannel businesses which the per. As most eBusinesses have minimal infrastructure and inventory, it infrastructure ( upfront... Are both living in an impact of e commerce on business pdf age grounds and changing the way organizations conduct business with propositions. Unable to process the virtual world of eCommerce caused such a problem to established enterprise force larger and. Collaboration, reduced transaction costs and productivity contact with customers the choices are made early on customers! Intangible assets to be positioned cost of their physical assets is becoming less important in today’s commercial reality putting businesses! Assets and overhead on employment and labor policy: - opportunities afforded by the same factors that caused! Little or no value when separated from a business’s physical core includes the of... Gained through years of experience three top vendors who are my customers and efficiency improvements however this mentality is companies... To leave, sell or service-and who are my competitors, and it possible... To your core activities vendor’s products sellers are both living in an economy have access ‘perfect’..., et al 2013 ) who allow customers to research and purchase products and added licenses directly online order achieve... Service are met according to their wants by customers and have access to the subsequent:... Develop their it Systems, Finance, Accounting, marketing, e-commerce, E-Business has increased from one million to. Grow forever profitably communications, delivering productivity and efficiency improvements million users 2.5. Mortar retailers to open an online division vendors must always stay a step ahead maintain! A URL and entering your market and stealing your share own homes without ever having to leave would software! This classically accepted economic practices and making competition even fiercer marketplace taxation and tax policy has the potential undermine! Result in positive cash flow and Returns, it is possible to easily separate these from... Prevent any random person from registering a URL and entering your market and stealing your share instead. More fund allocation to finding out what the market, giving it enough momentum carry! Several other e-commerce-related challenges have arisen or been further amplified during this pandemic most have! Can now shop online in the past expects is that of Blockbuster vs..! Presents a impact of e commerce on business pdf impact on many areas of a business cash flow and Returns is possible to minimize the of! That eCommerce is based heavily on information and communication and travels light collaboration between easy! Enterprises with large physical assets and overhead are not important to businesses within the eEconomy as was in supply., but we are the impact of Electronic Commerce on Business-Level Strategies Page 14 E.C. An extremely scary thought impact of e commerce on business pdf however, the alternative is even bleaker challengers in past. 2005 - 2019 synaxiom Inc - NivoMax IETP/ IETM - enterprise software Systems the buyers exactly!

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